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Keywords appear in search queries that people enter into search engines. For example, a person might be looking for blue shoes in Canada. The keywords in this search would be blue shoes and Canada. To make your store appear higher in search results, you should try to find out what keywords your customers might use to find your products and add those keywords to your content.
You can use online tools to develop keyword ideas and find out how often a keyword is used in a search query. It's best to choose keywords that are specific to your products and business, but appear frequently in searches. Keep in mind that the more traffic your keywords get, the harder it will be for your store to appear at the top of searches because you will have more competition.
Learn more: https://help.shopify.com/it/manual/promoting-marketing/seo/adding-keywords