Alcott

ALCOTT IT

Alcott was founded in 1990 as a key brand of the Capri Group and grew rapidly, establishing itself, in less than 20 years, in Italy and abroad, as one of the main players in the fast fashion retail sector.

Born as an exclusively men's brand, it has evolved following the needs of the market, adding to the original collection, in the early 2000s, a women's line, Alcott Los Angeles, which today makes up 30% of turnover.

In 2015, to meet the needs of an increasingly large clientele, the Alcott Premium line was born, dedicated to a more adult and demanding male audience.

Thanks to a flexible business model and synergistic work made of research, development and production, Alcott manages to offer a new assortment of garments every week, always offering collections and micro capsules in line with current trends.