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Bluebella is a modern, directional, lingerie and nightwear brand, designed in-house at our London office. From the initial idea to the final product, the designs have a unique and exciting signature look, reflecting the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality. Taking inspiration from the runway and creating it at a price point that makes it highly accessible on the market, our goal is to create lingerie and nightwear that makes every woman feel and look amazing. The collections embody the spirit and vitality of the Bluebella woman.

Directional designs aim to challenge classic lingerie shapes, to create lingerie that is wearable yet stylish. This is a fashion lingerie brand designed primarily for every woman who believes that age is definitely just a number.


Emily Bendell, the founder of the brand, appears regularly in the press, as a fabulous example of an entrepreneur who literally started her business as “a one woman brand” and worked from the ground up to create a multi-million pound business.

The love and passion for the brand is sewn into every item produced. Proud of how far the brand has come, the team never look back, striving every day to build the brand's profile and success by producing innovative and beautiful lingerie and nightwear that are affordable and simply fabulous to look at and wear.

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