Maxim The 34

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Founded in Italy in 2007 by Massimiliano Anello, the store focused on American streetwear alongside emerging European brands. In the following years he kept the direction but with a refreshing approach to contemporary fashion.

The flagship store, located in Rimini, was a cinema in the 1950s, recovered and restored in the wake of industrial architecture clashing with minimalist touches. The vast space showcases Maxim's exclusive selection of brands, blurring the line between streetwear and high-end fashion.

In 2019, the project experienced significant growth. It started with the partnership of Farfetch and continued with the acquisition of THE 34 of Santarcangelo, of which we have continued part of its list of original brands but projecting our DNA to keep the Maxim heart in all our stores.

We take pride in our pursuit that keeps us going and growing in our distinctive style.

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